Experienced in social media management, video editing, ad campaign building and optimization.
Sept 2013 – Present
Social Media Director, Elio Motors. Phoenix, AZ
- Responsible for all content on Elio Motors’ Facebook, Twitter, Instagram, YouTube, Google+, and
LinkedIn.
- More than tripled the company’s Facebook likes in a year’s time (48K to 160K).
- Served as the company’s photographer and videographer, documenting the tour team, creating
commercials and showing our fans the growth of a start up.
- Created concepts for ad campaigns and PR pushes, shown on NBC and in the NY Daily News.
- Built crowdfunding campaigns.
April 2012 – Sept 2013
Research and Digital Media Coordinator, Arizona Diamondbacks. Phoenix, AZ
- Responsible for all content on the D-backs’ Facebook, Twitter and Instagram.
- In a season’s time, increased the Twitter account by 300%.
- Jumped in rankings from 24 to top 3 in fan engagement on all social channels.
- Created concepts for ad campaigns, contests, and commercial spots.
- Liaison between the organization and MLB Advanced Media for Dbacks.com.
Oct 2011 – April 2012
Pay Per Click Specialist, Gannett Local. Scottsdale, AZ
- Trained in Facebook Ads and Google AdWords with a focus on metric analysis and optimization.
- Responsible for building ad campaigns for various client accounts: writing content, designing the
look, and making personas and ad groups based on varying target markets.
- Adjust keywords, run time, demographics and bid amounts based on ad performance and goals.
- Managed Facebook ad budgets of over $50K/month.
Work Terms
Please feel free to contact me through email: samantha.bock7@gmail.com or on my cell phone 914.319.1016
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