I studied Fashion Communication, and graduated with a capstone project focusing on UX & UI design, where I designed a researched an app concept, branded it, then designed and developed an app prototype to showcase it. This is where my interest steered me away from the fashion industry and towards the digital world. After dabbling in UX and UI, then web design, I started doing content creation for social media ads, then learned how to target and monitor those ads, which eventually led to me working as a Brand Manager today. Nowadays my primary focus is Social Media Advertising, SEO, and SEM.