Marketing leader with over 5 years of freelance marketing experience supported by 15+ years administrative and sales experience.
Under my marketing leadership, the companies I have served see results. I drive brand recognition and overall growth with a blend of digital, traditional, and grassroots tactics. I create a cohesive strategy that resonates with a brand's core customer base.
A one-size-fits-all marketing plan won't work. My campaigns are multifaceted and deployed through the highest impact channels.
DIGITAL EXPERTISE
Social media is a key component of any marketing strategy. I am experienced in establishing a presence on Facebook, LinkedIn, Twitter, and Google Plus, developing content (including customer experience and testimonial videos) for these platforms, and growing followership. I have even improved SERP rankings using social media-based SEO strategy.
Additionally, I've partnered with developers to build 7 robust websites and launched email blasts to 3,000+ recipients.
Digital content is powerful and I understand how to harness it.
TRADITIONAL MARKETING
Traditional tactics can be effective in many markets and I don't ignore that. I work with outside vendors to develop visually engaging billboards, print ads, and branded materials.
I have also led 2 full rebranding efforts that included the design of new logos and print materials as well as retargeting and creation of more effective messaging.
COMMUNITY ENGAGEMENT
Community has always been important to me - not only to create a strong network, but to raise awareness for services and products that can have a positive local impact.
I actively attend grand openings, seminars, and other events to show my support and contribute expertise.
No matter the campaign or channel, I use analytics and emerging trends to shape my approach. Google Analytics, CRM reports, and other tools provide insights that help me optimize marketing performance and manage budgets smarter. I also leverage 8 years of sales experience to make sure campaigns, materials, and other assets are not only engaging but turn leads into customers.
Work Terms
Social Media management, marketing analytics, content development, Photoshop, video editing, Quickbooks, Excel, project management, email marketing, CRM, vendor sourcing and management, ad design, sales