After getting an MBA, I started an eCommerce company and grew it from 0 to 1.8M annual visitors and at exit over $2M in yearly sales.
It was during this time I discovered my passion - digital marketing. See my professional website here: www.scottwaffle.com
These days anybody with a MOZ or SEMrush acct. will claim to be a pro SEO. This combined with promises and rates "too good to be true" can prove tempting. I've seen instances result in long term damage to a website. I have white hat skills that deliver results, yet I'm also familiar with Black hat techniques. This enables me to use powerful strategies with zero risks of google penalties.
I have hands-on experience in keyword & backlink gap analysis, proper URL structuring and canonicalization, CRO (conversion rate optimization) & local SEO. For example, I have:
- Cleaned up a large site with duplicate page nightmares using pagination and canonicalization best practices.
- Performed keyword gap analysis to uncover quick hit opportunities the client never thought possible and then removed checkout obstacles resulting in a conversion rate boost from 5.5% to 8.0%
- Acquired a slew of .edu backlinks using outreach and $75 CD of digital public domain books.
In addition to conducting optimization, technical audit, and link building projects, I've published articles and successfully optimized e-commerce sites with over 200k+ SKUs & 700k+ monthly visitors. I also transformed a new e-commerce domain to top 4 in SERPS for 3 short tail & over 190k long-tail, product page keyword phrases. I have managed a multichannel e-commerce platform including Sellbrite, Shopify & Etsy while strategizing and executing all paid media including Adwords, Pinterest & Facebook.
Using competitive research & proprietary tools I'll craft a budget-friendly plan to make your site a magnet for web traffic. I'd love to learn more about your website. Let's connect!
Work Terms
Payment: Most accepted forms
Preferred Communication: English
Hours of Operation: I don't sleep