As a lead generation executive in the B2B industry, primary responsibility is to identify and nurture potential business prospects. This involves researching and targeting potential clients, understanding their needs, and initiating contact to generate interest in your company's products or services.likely use various channels such as emails, calls, and social media to establish and maintain communication with potential leads. Additionally, may collaborate with marketing teams to optimize strategies and contribute to the overall growth of the business by converting leads into clients. Success in your role is often measured by the quality and quantity of leads generated for the sales team.