Strategy&Implementation, INSEAD MBA
I am a good balance of strategic thinking and hands on implementation with six years of consulting experience with multinational companies and SMEs. I was trusted to advise go-to-market strategy for + 75 companies across industrial, consumer goods, healthcare, technology and logistics sectors in Asia and Europe.
Some highlights of the projects I have led/participated so far
- Developed a standardized forecast model with reporting metrics and tableau view for global team with the advertisement business of top internet company - Led the delivery of new market entry business plan with US$150K budget in south east Asia - Developed Europe investment plan with top 3 global logistics company as work stream leader in Belgium - Authored city cluster proprietary map to track customer base in urban cities in China for leading consumer goods company - Part time chief strategy officer for mobile app start-up designed for private sharing dining tips as one of the first 10 employees - Freelancer for largest organized Angel and Cross-border investment group in China for start-ups due diligence and business plan review
As a Strategy Consultant, my priority is to help you grow your business further than where you are today. I work by first understanding your products/ services and business model, current market(s), pricing model and marketing strategy. I do not merely create fancy PowerPoint presentations and run complex financial simulations; I work with you collaboratively and am involved with your strategy development every step of the way.
Last year I obtained my MBA degree from INSEAD business school specialising in entrepreneurship, finance and strategy. I was graduated with bachelor degree in English language and literature from Shanghai International Studies University and University of Hong Kong. I was honored to be granted National Scholarship (graduated in the top 1% of colleague).