1 Introduction This document contains the form functionality specifications for the B&Q Email Preference Centre project. This includes details for: – From Technical Services Design Document 1.1 B&Q Email Preference Centre B&Q wish to improve the way they capture and manage customer preferences by cr
eating a new Preference Centre in line with their most recent branding and using the Responsys Platform to store the data so it can be used for better targeting in future emails and programs. This Email Preference Centre will be accessible through email only and will be mobile optimised using Responsive Design best practices. The customer will have to click through from an email to access the form which will automatically populate with their current set preferences. The customer will be able to opt in or out of promotional emails from B&Q, access sign-up forms for specific programs, opt out of those additional programs or pause all promotional ema
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