I am sohail and Facebook and Instagram ads expert FB and IG ads advertising and meta campaign
Sohail is a seasoned Facebook and Instagram ads expert with over three years of experience specializing in e-commerce. With a proven track record of driving results, Sohail has mastered the art of creating highly targeted ad campaigns that boost brand visibility and drive conversions. Having worked with diverse clients, Sohail excels in leveraging advanced ad strategies to maximize ROI and grow online businesses. Passionate about staying ahead of industry trends, Sohail continuously refines skills to deliver top-notch performance in a competitive digital landscape.
Work Terms
Ad Campaign: A set of ad groups (ads) that share a budget, schedule, and target audience.
Ad Set: A group of ads that share the same audience, budget, schedule, and placement.
Audience: The specific group of people targeted by an ad based on demographics, interests, behavior, and more.
Budget: The amount of money allocated for an ad campaign or ad set.
Bid Strategy: The method used to determine how much to pay for ad placement, such as cost-per-click (CPC) or cost-per-impression (CPM).
Creative: The visual components of an ad, including images, videos, text, and calls to action.
Placement: The locations where ads appear on Facebook, Instagram, and their partner networks, such as in the feed, stories, or the right column.
Objective: The goal of the ad campaign, such as driving traffic, generating leads, or increasing brand awareness.
Reach: The number of unique users who see an ad.
Impressions: The total number of times an ad is displayed to users.
Engagement: Actions taken by users on an ad, such as likes, shares, comments, and clicks.
Conversion: The action you want users to take after seeing your ad, such as making a purchase or signing up for a newsletter.
Retargeting: The practice of showing ads to users who have previously interacted with your brand.
Lookalike Audience: A new audience created based on the characteristics of an existing audience that performs well.
Pixel: A piece of code placed on a website to track user actions and measure ad performance.
A/B Testing: Comparing two versions of an ad to determine which one performs better.
CTR (Click-Through Rate): The percentage of users who click on an ad after seeing it.
ROAS (Return on Ad Spend): A metric that measures the revenue generated for every dollar spent on advertising.
CPC (Cost Per Click): The amount paid each time a user clicks on an ad.
CPM (Cost Per Thousand Impressions): The cost of 1,000 ad impressions.
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