Elevating User Experience, Enhancing Conversions

As a seasoned Product Manager and Digital Marketing Specialist with a wealth of experience at Verizon, I bring a diverse skill set encompassing frontend development, A/B testing, and strategic MarTech initiatives. Holding a Master of Business Administration (MBA) from Strayer University and a Bachelor of Science in Computer Information Systems from California State Polytechnic University, Pomona, I bridge the gap between technology, user experience, and business growth.

During my tenure at Verizon, I led multifaceted initiatives in A/B testing, digital marketing, and frontend optimization to elevate user engagement and drive conversions. Leveraging my expertise in A/B testing methodologies, I conducted data analysis, implemented conversion funnel optimizations, and executed targeted tests to enhance website performance and user experience.

My proficiency extends to strategic product management, where I identified opportunities in the MarTech industry, developed actionable product plans, and collaborated with stakeholders to deliver customer-facing app and web experiences that increased engagement by 15% and user satisfaction by 10%. With a keen eye for detail and a data-driven approach, I continuously iterated on features, leveraged user data insights, and optimized conversion rates to drive measurable business results.

Passionate about delivering innovative solutions that blend technology and marketing strategies, I thrive on crafting compelling digital experiences, optimizing user journeys, and deploying successful A/B testing campaigns to maximize outcomes for clients. My dedication to excellence, strategic vision, and collaborative approach make me a valuable asset for organizations looking to enhance their online presence, engage audiences effectively, and drive sustainable growth in the digital landscape.