For two years I worked as a senior copywriter inside a fast-paced marketing agency in Italy — the kind where every word had a job to do. I was helping clients turn struggling campaigns into predictable revenue streams.

From launching info-products to reviving stale eCommerce funnels, I had one goal — get the right message in front of the right people, and move them to act.

I turned a client’s email marketing from a cost center into a profit machine, generating +178% leads in 10 days with a fresh email sequence written in under 48 hours

I learned to write copy that mirrors the client's tone so closely that more than once I was told, “It sounds like I wrote it myself”

I learned to deliver high-performing headlines, complete sales pages, and email sequences under tight deadlines — not as an exception, but as a standard

I developed a system to extract the real fears and desires of the audience and turn them into persuasive triggers that move people to click, inquire, and buy

I helped frustrated entrepreneurs finally find a message that clicked with their market — the kind that makes ideal clients say “I need this now."

That time taught me a simple truth: copywriting is about selling clearly. And that’s what I bring to the table every time.

Today, I work independently — no agencies, no overhead — so clients get top-tier copy without paying for founders, project managers, or bloated structures.