Building quality content—and ranking that content in search
As a marketing expert and small business owner, I know the struggles that come with managing a workforce in today’s economy, while also needing to stay ahead of your competition and find ways to really move that sales needle.
That’s where my business The Branding Agency comes in. For the past 20 years, I’ve been helping small business owners successfully ramp up brand recognition, boost revenue, and super-drive their sales.
Our speciality?
Building quality content—and ranking that content in search.
How do we do it?
Through a trifecta of marketing moxi:
Blog management: This is truly the best way to leverage the power of content on your website. A good blog not only connects you with your audience, but it can also draw more organic traffic to your site (the people that come to your website because they found you through an online search). This is the Holy Grail of online marketing, and we’ll work with you to achieve it.
Content Optimization Strategy: A big part of maximizing your content optimization strategy is to create content that solves a problem or answers a question for your clients. Tailoring long-form content to fit this need is core to our editorial strategy. We’ll work with you to build search query response articles, with longer, 1,500-2,500 word counts. This can help you ultimately master another marketing goal: Successfully nailing the Skyscraper technique (producing content that ranks high in search results—and pulls more people to your site).
High-quality backlinks. We don’t spam. We build strong relationships with other content creators. And these connections help us run high-personalized and successful outreach campaigns with content and marketing partners. These relationships can help secure high-quality backlinks to your site, and boost your visitors and revenue.