Digital Marketing, Merchandising, Copywriting, Social Media Marketing, Affiliate Marketing, Email Marketing, Influencer Marketing, Web Producer
Imaginative Director of Marketing & Merchandising who loves to work hard and get big results. I come with baggage -- designer baggage; years of merchandising, buying appointments, editorial meetings, marketing calendars, and late night creative asset approvals inform my understanding of just how much goes into the management of an eCommerce business. Deadlines matter, attention must be paid to detail, creativity ought not be taken for granted, and analytical data will always have the last laugh if you let it. What I know for sure is that everything can be tested, analytically reported upon, analyzed, and empirically proven to be a plus or minus; the trick is getting creative with your metrics.
Specialties: Listening to what the customer is telling me via analytical data. Online Marketing, Internet Marketing, Digital Marketing, Social Media Marketing (SMM), Social Media Optimization, (SMO), Paid Search Marketing (PPC / Pay Per Click) Marketing, Social Media Consulting, Linkedin Marketing, Blog Marketing, Digital Media Marketing, Social Media Marketing, Facebook Marketing, Content Manager, Writer, Editor, Style Guide, Manager