Steve Calder creates copy, web content and communications that deliver measurable results - in print and online

‘Scribbler-In-Chief’ to a raft of agencies in both UK and overseas , Steve has almost 30 years’ experience developing engaging, evocative - occasionally even award-winning – copy for companies of (almost) every size and stripe; from the complex (IT, pharmaceuticals, legal and financial services) to the quotidian (food, logistics, travel and leisure).

But despite being “older than God’s dog”, he strives to remain if not ‘ahead of’ then at least ‘atop’ the content marketing curve – combining proven marketing and communications principles with the very latest social media, search, digital print, email and analytics tools and techniques to drive more, and more profitable, revenues for his clients.

A strategic thinker and accomplished business-to-business marketer who cut his teeth in the direct mail trenches, Steve prides himself on his ability to ‘cut through the clutter’: to translate intricate technical concepts into compelling marketing messages; and to use all the tools - from PPC, press advertising and PR to viral, video and everything in between – to achieve his clients’ awareness, sales and growth goals.

And he is quick to argue with those clients too - when and if (in his far-from-humble opinion) there’s a better, more cost effective way to get the job done.
If called upon to name-drop his previous clients, Steve might cite the likes of Compuware, Elsevier, Heinz, ING, Intel, Sony Ericsson, TNT and the European Central Bank.

He could also mention the white papers and ebooks he’s written on topics as diverse as website planning, strategic business collaboration, search marketing, franchising and economics.

More likely however, being ‘a hack of a certain age’, he would take the opportunity of a willing audience to highlight “the quadripartite evils threatening the English language today”: namely, self-aggrandising jargon, text speak, emoticons and the ubiquitous and inaccurate use of the word ‘awesome’.

Work Terms

As an independent writer, content strategist and consultant Steve has helped a succession of local, national and international companies – including Biocair, Dell Computer, ING Bank, Marchant Manufacturing, Object Plus Financial Services, Ocean Team, SMS Technologies, Taylor Vinters Solicitors and many more besides - to refine their positioning, sharpen their marketing messages, grow their reputations and exploit new and lucrative business development opportunities.

Available via phone, Skype and email between 8am and 6pm GMT, Monday to Friday - and around the clock during time-critical projects - Steve works on either a ‘per project’ or ‘per diem’ basis; whatever suits.

And because he operates primarily from his own fully equipped home office, he’s able to place at your disposal almost 20 years’ content marketing and communications expertise, at highly competitive freelance rates.

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