• Results-driven sales and brand development expert with extensive experience in PR, communication, and brand management.
• Proficient in retail operations, wholesale distribution, and social media strategy (JD.com, Tmall, Secoo, Red, Douyin).
• Skilled in business strategy, change management, and leadership, with a proven ability to build strong cross-functional teams and implement effective marketing strategies.
• Adept at start-ups, business planning, and developing successful partnerships with European and Chinese luxury brands.
• Known for high ethical standards and a proactive approach to achieving business objectives.