I am a hard working digital marketer.

Sushil verma may be best known for his blog Occam’s Razor, but he's also the co-founder of the digital marketing training course company Market Motive Inc., he's a digital marketing expert for Google, and he's a leading expert on helping businesses use data to drive digital change.

One of the most prominent things about his LinkedIn profile is the headline, which is a hugely important element. According to his headline, Kaushik is an Author, Blogger, Digital Marketing Evangelist. This works well not only because it’s pithy and accurate, but also because it grabs attention and pulls you in with the novel term digital marketing evangelist. The term is great because it’s descriptive, but it’s also the title he uses in his role with Google. Beyond that, however, the headline piques interest, and this means somebody will keep reading, and that’s exactly what you want. A good headline should be unique, descriptive, and immediately set you apart from others.

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