Social Media Marketer/Digital Marketer

I hold a Bachelor's degree in Literature with Information Technology, which has provided me with a strong foundation in both communication and digital platforms. My passion for digital marketing has driven me to further enhance my skills through certifications from Google and Reuters, including courses such as 'Fundamentals of Digital Marketing,' 'Digital and Social Media Marketing,' 'Introduction to Online Journalism,' 'YouTube Marketing’ ‘Make-IT in Africa - Business Modelling’
I have gained practical experience during my internship at HotelOnline, where I was able to apply my marketing knowledge in a fast-paced, results-driven environment. Additionally, as an active member of the Kenya Red Cross Society, Kakamega Branch, I have honed my teamwork and community service skills, further contributing to my professional development.
With this level of academic knowledge, practical experience, and a commitment to continuous learning, I am well-equipped to contribute effectively to digital marketing and communication projects.

I am experienced with social media marketing strategies, campaign management and audience engagement. I also have the ability to create content for blogs, social media and websites, including skills in copywriting and editing with my background in literature. I have the proficiency in analyzing marketing metrics and making data-driven decisions for campaigns and I can engage audiences through effective messaging. Familiarity with platforms like WordPress for blogging and Google Analytics for tracking website traffic and analyzing user behavior. Familiar with social media tools like Sprout Social for scheduling and managing social media posts and insights. I also have the ability to manage paid advertising campaigns across Google and social media platforms.

My academic background in Literature and Information Technology has nurtured an adaptable mindset. I am open to new ideas and capable of quickly learning new tools and techniques, especially in the digital landscape.
I possess strong creative thinking skills, which allow me to approach challenges with innovative solutions.
My unique combination of technical knowledge, creativity, and interpersonal skills make me a strong candidate for any role in digital marketing, social media management or communications. The certifications I’ve earned in digital marketing, coupled with my internship experience, have equipped me with practical expertise, enabling me to deliver results-oriented work.
I bring a well-rounded perspective, ability to craft lively stories through content, while also understanding how to reach the right audiences through data-driven marketing strategies. Furthermore, my commitment to continuous learning ensures that I stay ahead of industry trends and can adapt to new challenges.
By choosing me, organizations gain a professional who not only excels at executing marketing strategies but also brings passion and creativity to every project.