SEO, SMO, wordpress, PHP expert

Overall 6+ years experience as an PPC and Search Engine Optimization(SEO), Online Marketing Professional and Google Adsense. Having specialization in PPC both Search network & Display Network, Strong Knowledge of Dynamic Re-marketing & Search Network Re-marketing. Organic Search Engine Optimization, Google AdWords, Email Marketing, Google Analytics, Google Webmaster Tools quality link building (both free and paid), Blog & Forum posting and Social Media Optimization, and other online marketing activities.

Specialties: -
1. Manage all PPC(Pay Per Click) campaigns across Search Engines (Google Adwords, ,Bing & Yahoo Ads and others).
2. Keyword research, keyword grouping, Keyword match type writing and testing ad copy.
3. Ensure optimal campaign performance.
4. Develop new and eliminate underperforming PPC ad.
5. Identify, lead, and execute product and process
innovation to increase campaign performance.
6. Get effective landing pages implemented and advice on
possible improvements.
7. Creating multiple adverts and do split testing of
campaigns across multiple advert groups.
8. Define and execute on bid management strategies,
keyword matching strategies and tactics.
9. Monitor, manage and optimize all campaigns to the
keyword level.
10. Improve quality score and conversion rates via landing
page optimization.
11. Devise strategies to drive online traffic to the portal.
12. Accelerate PPC Marketing using analytical tools.
13. Manage product listing ads (PLAs).
14. Utilize bid management tools and data modeling to
maximize the effectiveness of PPC campaigns
15. Monitor campaign results, analyze key metrics, and optimize clickthrough and conversion rates.
16. Create monthly PPC reports and spreadsheets with
analysis of performance of campaigns along with
recommendations for improvements.
17. Research new advertising channels or platforms to be
considered