Qualitative market researcher and planner freelance

I’m graduated in Philosophy and did a postgraduate degree in communication strategic
planning.
I started in the world of communication in 1994 with a training as creative copy at Saatchi &
Saatchi Barcelona and then at McCann Erickson Madrid.
After that I directed my career for the qualitative market research and strategic planning
communication at Tactica (Research and strategy) from Barcelona as Key Account Manager
for 7 years.
Since then I make this work compatible with the teaching of market research and planning at
the University Abat Oliba-CEU (UAO-CEU) and at Universitat Oberta de Catalunya
(UOC), and in different masters in Business Schools.
From 2005 to today, I work by my own as a qualitative market researcher and planner. In this
area, I can charge of the whole work or only a part, depending on the needs of the client:

Client’s briefing reception.

Realization of the project and budget.

[Possibility of subcontracting recruiters and facilities: Victoria Scarpato’s Spanish
team]

Discussion guides and stimulus material preparation.

Moderation (groups: discussion, creative, workshops, concept labs; interviews: IDIs,
TDIs, ethnographicals, Business to Business, Bulletin boards online, discussion
forums…; observational: coolhunting, mystery shopping, customer journey, touchpoints
analysis, desk research, net-nography, second stage analysis, streetwise...)

[Possibility of subcontracting notes takers, transcriptors, sim interpreters,
translaters,…: Victoria Scarpato’s Spanish team]

Information analysis and Report writing (Strategic documents, Results reports, Top
lines / Summary reports, Quali-quanti integration results,...).

Results presentation in Spanish.
I have experience in most sectors (Food, Pharmacy, Hygiene and beauty, Banking, New
technologies, Communication, Political and social, Sports, Editorial, Lottery, Trends,...)
I have done work for institutes as Adhoc research Madrid, Rheingold Cologne (Germany),
International Research,

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