B2B SAAS Marketer with 10 years of experience in building marketing strategy, executing and creating demand
The name is Vigil. I've been building and running marketing for 9.5+ years. I helped launch 6+ product across SEA, Middle east, US and Europe.
Marketing can be tricky especially when you are starting out and you need someone who understands the business (you) and someone who can guide you to build the perfect marketing plan and strategy(thats me!).
I have been working with B2B companies for more than 10 years now and have been responsible for everything from ABM, inbound marketing, GTM, to sales and customer support.
I have been working with B@B companies like,
1. Exotel — A telecom company targeting South east Asia
2. Oddup — A data and crypto asset management startup targeting US
3. Signzy - A fintech targeting banking and financial services in US, SEA and Middle East regions
4. Veri5Digital - A fintech startup targeting India
Among other companies including Plaza technologies and Ideanz among others.
During this time I have helped companies,
- Build sales and marketing team processes
- Plan, build and execute ABM campaigns targeting large enterprises with $100,000 or more in ARR.
- Setup marketing and sales automations using tools including Hubspot, Webengage, Activecampaign, SendinBlue, Zapier and Pipedrive
- Generated and closed outbound enterprise leads which lead to more than $300000 in ARR
- Led Inbound and content marketing team to drive more than 300 registrations per month organically
- Run email marketing campaigns to generate direct pipeline for the sales team.
I have worked in lean teams all my life and love getting my hands dirty on the floor.
Having worked in both sales and marketing, I have a unique understanding of customer behavior which allows me to build processes and content which is loved by both the internal teams and customers