“This year’s tagline harvest is all about working harder and smarter, communicating greater value, and creating lasting brand affinity, which, in today’s tough economy"
“The goal of the survey was to discover the most frequently used words in this year’s taglines, and whether they reveal how companies are strategically recasting their brand message to forge a closer connection with their customers.”
Work Terms
“The overall message is that we’re all in this together so we need to set the bar higher, do more, and deliver greater value.”