Several local businesses in Denver and Boulder, Colorado recognized they needed to stay in better contact with their clients on a more consistent basis. But whenever they looked at email marketing campaign options, they were completely overwhelmed by the need to first design a newsletter (or even ju
st choose a template), then provide interesting content every month and maintain a customer mailing list. So each time, the project went on the back burner. Understanding their dilemma and being lucky enough to love designing and writing, I presented them with a much easier solution where I would provide a ready-to-use monthly newsletter, completely branded with their logo and contact information along with current and relevant original content with eye-catching images, even a cartoon or two and a special monthly offer just for their subscribers. I also suggested giving away copies of their new 2-page newsletter at their store location in exchange for email addresses. Their clients loved it!
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Case Study