Digital marketing, Paid Search, SEM, PPC, SEO, Social media marketing
In charge of all digital marketing related activities for several websites of The Hindu Group like The Hindu, Business Line, Tamil Hindu, Sportstar, etc. Handling huge budgets for SEM campaigns and executing the campaigns successfully. Experienced in keyword research, competitor analysis and generating performance reports with analysis for all the websites. Implementing several digital marketing ideas and techniques to improve ROI. Improving organic ranking of The Hindu group’s websites. Expertise in acquiring users for several apps of The Hindu group at a low CPI. Good at coordinating with the design, development, IT teams to help in the overall growth of products. Strong knowledge in analytics.