Market Research Analyst

I am a professional Market Research and go-to-market strategy consultant with 10 years of experience. I have worked with Organisations like Nielsen and Kantar in the Market research domain.

Being an experienced Market research analyst I am proficient in performing business research and providing business consulting to help clients market their products and services.

Proficient in primary and secondary data collection and understanding consumer demographics, their need, preferences, and buying habits. Further, have worked extensively on brand building, business strategy implementation, and brand extension strategies.

As a market research professional, I can assist in helping determine a company’s position in the market by researching their competitors, analyzing their prices, sales, and marketing methods. Using this information, shall determine potential markets, product demand, and pricing. My experience and skills has given me in depth knowledge of the target customer base and therefore enabled me to develop business and marketing plans, sales plan, and product promotion.

Education:
Master of Business Administration with specialization in Marketing and International Business.

Technical Skills (Softwares):
SPSS, MS Office (Outlook, Excel, word, powerpoint)

Skills:
• Monitor and forecast marketing, and sales trends, calculation of market estimation and compound annual growth rate
• Measure the effectiveness of marketing programs and strategies
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and
opinion polls
• Gather data about consumers, competitors, and market conditions
• Analyze data using statistical software
• Convert complex data and findings into understandable tables, graphs, and written
reports
• Prepare reports and present results to clients and management
• Survey Monkey expert.

Work Terms

More than 30 hrs/week