I am a creative Brand Strategist that has experience in helping CPG brands with brand research and analysis, market trendspotting, creative insight generation, and campaign planning.
I’ve used a variety of research methods such as focus groups, netnography, surveys, data codifying, and online search to discover the important numbers that a brand should know. I’ve helped clients connect with their consumers by identifying market trends and consumer insights through MRI, persona building, and social listening tools as a way to keep them abreast on all the important moments going on in their audience’s life. And, I brought these insights to life through consumer journey maps, creative briefs, marketing plans, and kickoff decks, with the intent to help guide the larger team clarity around planning where our ideas should live.
I’ve used a variety of research methods such as focus groups, netnography, surveys, data codifying, and online search to discover the important numbers that a brand should know. I’ve helped clients connect with their consumers by identifying market trends and consumer insights through MRI, persona building, and social listening tools as a way to keep them abreast on all the important moments going on in their audience’s life. And, I brought these insights to life through consumer journey maps, creative briefs, marketing plans, and kickoff decks, with the intent to help guide the larger team clarity around planning where our ideas should live.
I’ve used a variety of research methods such as focus groups, netnography, surveys, data codifying, and online search to discover the important numbers that a brand should know. I’ve helped clients connect with their consumers by identifying market trends and consumer insights through MRI, persona building, and social listening tools as a way to keep them abreast on all the important moments going on in their audience’s life. And, I brought these insights to life through consumer journey maps, creative briefs, marketing plans, and kickoff decks, with the intent to help guide the larger team clarity around planning where our ideas should live.
Work Terms
I work from the hours of 9am-5pm est Monday-Friday
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