Expert in social media trend analysis and insight specialist. Here to help brand understand audiences and deliver the right message to target
6 + years experience in web and data analysis, I enjoyed working in media (publishers), agencies and with brands. Expert in using Google Tag Manager, Google Analytics, Google Optimize and Google Data Studio. Google Marketing platform and Google Cloud Platform enthusiast. Those are the main work streams I manage:
-Produce studies for brands / advertisers to enable them to speak up and deliver the right message to the right target;
- Study the path of our audiences to improve conversion and optimize engagement with our content;
- Deploy and maintain a consistent collection strategy at group level through the definition of KPIs common to all brands;
- Follow the evolution of KPIs by monitoring the performance of our digital platforms in dashboards intended for different business profiles; Produce studies for brands / advertisers to enable them to speak up and deliver the right message to the right target;
- Study the path of our audiences to improve conversion and optimize engagement with our content;
- Deploy and maintain a consistent collection strategy at group level through the definition of KPIs common to all brands;
- Follow the evolution of KPIs by monitoring the performance of our digital platforms in dashboards intended for different business profiles; Produce studies for brands / advertisers to enable them to speak up and deliver the right message to the right target;
- Study the path of our audiences to improve conversion and optimize engagement with our content;
- Deploy and maintain a consistent collection strategy at group level through the definition of KPIs common to all brands;
- Follow the evolution of KPIs by monitoring the performance of our digital platforms in dashboards intended for different business profiles;
Work Terms
Tagging plan, tracking placen, google analytics, analysis, web analytics, data visualisation, dashboarding, reporting, business intelligence, social listening, data collection strategy
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