Brand positioning / content development: very seasoned, every industry
I am a very seasoned brand positioning and business writing professional who has had over 180 clients spanning almost every industry - specializing in B2B. I have a gift for turning any writing project into a very differentiating, audience-targeted, key-message-rich body of content that will resonate with your target buyer. In my 20+ year career, I have successfully developed well over 500 press releases, 1,000 business emails, 300 contributed articles, 15,000 pages of web content, dozens of sales presentations, over 100 customer success stories and so much more. My clients always love what I create, and I rarely receive more than a few edits.
Another specialization I have is developing key messages for businesses to enable them to stand out from the competition as well as position the company for sales success. I have written a book titled Differentiate or Diminish: The Art and Necessity of Business Positioning (link in my Portfolio) and have personally and very successfully developed new brand positioning for 84 companies spanning every industry category - B2B and B2C.
If you need help developing content or key messages that will advance your sales and/or marketing efforts, I'm the professional for you.
I also developed a brand positioning course and offer it on Udemy dot com titled "Create Brand Messages: Differentiate and Sell More"
Work Terms
$50/hr; I work at light speed and require very little direction, unless you want it that way. I am easy to work with, very communicative and exceed timelines.
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