We are seeking a highly skilled Google AdWords and SEO expert to enhance traffic to our two websites in Australia.
Our websites, built on the Wix platform, require both short-term and long-term traffic improvements.
The ideal candidate will be efficient, self-driven, and motivated to ensure optimal rankings and outcomes.
Expected Deliverables:
- Initial Website Audit: - Conduct a comprehensive audit of both websites to identify current performance metrics and areas for improvement. - Provide a detailed report on findings and recommended actions.
- AdWords Campaign Setup: - Develop and implement effective AdWords campaigns tailored to our business goals. - Create compelling ad copy and select relevant keywords. - Set up tracking and analytics for monitoring campaign performance.
- SEO Strategy Development: - Create and implement an SEO strategy to improve organic search rankings. - Perform keyword research and integrate relevant keywords into website content. - Optimize on-page elements such as meta tags, headers, and images.
- Ongoing Monitoring and Optimisation: - Continuously monitor AdWords campaigns and website SEO to ensure optimal performance. - Regularly adjust bids, keywords, ad copy, and SEO strategies based on performance data. - Conduct A/B testing to identify the most effective strategies.
- Content Creation and Optimisation: - Develop high-quality, SEO-friendly content for blog posts, landing pages, and other website sections. - Ensure all content aligns with SEO best practices and business goals.
- Link Building: - Implement a link-building strategy to improve domain authority and search rankings. - Identify and pursue opportunities for guest posting and backlinks.
- Performance Reporting: - Provide regular performance reports (weekly and monthly) outlining key metrics and insights. - Include recommendations for further improvements and adjustments.
Requirements:-
Experience:
- Proven experience in managing successful Google AdWords campaigns and SEO strategies.
- Familiarity with the Wix platform and its integration with AdWords and SEO tools.
- Strong understanding of SEO principles and best practices.
- Skills:
- Proficient in keyword research and analysis.
- Excellent copywriting skills for creating compelling ad copy and SEO content.
- Strong analytical skills for interpreting performance data and making informed decisions.
- Ability to work independently and manage multiple tasks simultaneously.
- Tools:
- Proficiency with Google AdWords, Google Analytics, SEO tools (e.g., Ahrefs, SEMrush, Moz), and other relevant tools.
Time Frame for Delivery:
- Initial Setup and Audit: - Expected completion within 2-4 weeks from the start date.
- Ongoing Monitoring and Optimisation:
- Continuous effort with regular updates and performance reports.
We look forward to working with a dedicated professional who can drive significant traffic improvements to our websites and help us achieve our business goals.
If you meet the requirements and are passionate about delivering exceptional results, we encourage you to apply.
Please include in your application:
- A brief summary of your experience with Google AdWords and SEO.
- Examples of past successful campaigns and SEO projects.
- Your proposed strategy for our websites.
- Your availability and proposed time frame for initial setup and ongoing maintenance.
Thanks, Nancy :)