To set up a multi-channel marketing campaign targeting lapsed customers, utilizing email automation via MailerLite, WhatsApp messaging via ControlHippo, and SMS via Twilio. The campaign will include A/B testing for landing pages and rigorous data validation to maximize engagement and conversions.
Scope of Work1. Initial Multi-Channel Bulk Campaign
- Goal: Attract lapsed customers with a compelling special offer using email, WhatsApp, and SMS simultaneously.
- Content: Content will be provided; freelancer will source and use suitable images where necessary.
- Requirements:
- Email (MailerLite):
- Create an engaging email template aligned with brand aesthetics.
- Import user data from a cleaned and validated Excel file.
- Segment the 2,000 lapsed customers for targeted bulk mailing.
- Schedule the email for optimal delivery times within 24 hours of campaign approval.
- WhatsApp (ControlHippo):
- Fully configure ControlHippo for messaging campaigns.
- Import validated phone numbers and set up a bulk campaign with a personalized message template.
- SMS (Twilio):
- Configure Twilio for SMS campaigns.
- Import validated phone numbers and schedule bulk messages parallel to emails and WhatsApp.
2. Anniversary Automation
- Goal: Send renewal reminders at specific intervals via all channels to encourage conversions.
- Schedule:
- 2 months before the old expiry date.
- 1 month before the old expiry date.
- 1 week before the old expiry date.
- Requirements:
- MailerLite:
- Develop automation workflows using date-based triggers.
- ControlHippo:
- Schedule and execute anniversary reminders for WhatsApp.
- Twilio:
- Schedule SMS reminders aligned with the email and WhatsApp campaigns.
3. A/B Testing for Landing Pages
- Goal: Optimize performance by testing three variations of a landing page.
- Focus Areas:
- Design/layout, call-to-action (CTA), and messaging copy variations.
- Requirements:
- Use content provided by the client to create three landing pages.
- Run A/B tests across email, WhatsApp, and SMS campaigns during the initial bulk email campaign.
- Track and report on performance metrics (conversions, clicks, engagement).
- Identify and implement the best-performing landing page for ongoing use.
4. Data Validation and Upload
- Goal: Ensure a clean, high-quality contact list for the campaigns.
- Requirements:
- Sanity-check all email addresses and phone numbers in the Excel file before upload.
- Use a list-cleaning service to validate email addresses and phone numbers for deliverability and accuracy.
- Provide a final cleaned and segmented list for upload into MailerLite, ControlHippo, and Twilio.
5. Campaign Monitoring and Reporting
- Goal: Track performance and provide actionable insights for ongoing improvement.
- Deliverables:
- Monitor email, WhatsApp, and SMS metrics such as open rates, click-through rates, and conversions.
- Provide A/B testing performance reports for the landing pages.
- Summarize campaign outcomes and recommend optimizations for future campaigns.
Requirements for the Freelancer
- Proven experience with multi-channel marketing campaigns.
- Expertise in setting up and running campaigns in MailerLite, ControlHippo, and Twilio.
- Experience in designing and executing A/B testing strategies.
- Ability to validate and clean customer data.
- Strong communication skills for periodic updates and collaboration.
Deliverables
- Fully configured multi-channel campaign in MailerLite, ControlHippo, and Twilio, including bulk campaigns and anniversary reminders.
- Three A/B-tested landing pages with performance data and recommendations.
- Validated and cleaned contact list uploaded into all systems.
- Detailed reports on campaign performance and recommendations for future efforts.
Fixed price $100 no placeholder and you must be able to demonstrate previous experience