We are a dynamic company specializing in physical products, seeking an experienced and creative Social Media and Email Marketing Freelancer to enhance our digital presence and drive customer engagement. The ideal candidate will have a proven track record of marketing physical products and a deep understanding of social media strategies and email marketing techniques tailored to this market.
Responsibilities:
Social Media Marketing:
Develop and execute creative and results-driven social media strategies for platforms such as Instagram, Facebook, Pinterest, and LinkedIn.
Create, curate, and manage engaging content, including images, videos, and infographics, highlighting physical product features and benefits.
Plan and execute paid social media advertising campaigns to boost product awareness and sales.
Monitor, analyze, and report on social media performance metrics, adjusting strategies as needed to meet goals.
Email Marketing:
Design and implement email marketing campaigns, including newsletters, product launches, and promotional offers.
Craft compelling email content with attention-grabbing subject lines and clear calls to action.
Segment email lists to target specific audiences and personalize campaigns to improve open and conversion rates.
Analyze email marketing performance metrics and optimize campaigns to achieve higher engagement and ROI.
Collaboration and Strategy:
Work closely with the creative and sales teams to align marketing strategies with business goals.
Stay updated on industry trends, competitor activities, and emerging tools and platforms.
Ensure consistent brand messaging across all marketing channels.
Requirements:
Proven experience in social media and email marketing for companies selling physical products.
Strong proficiency in social media management tools (e.g., Hootsuite, Buffer, or Later) and email marketing platforms (e.g., Mailchimp, Klaviyo, or Constant Contact).
Excellent copywriting skills for both social media posts and email campaigns.
A portfolio showcasing successful marketing campaigns for physical products.
Analytical mindset with the ability to interpret data and adjust strategies accordingly.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Knowledge of e-commerce platforms and marketing automation is a plus.
Preferred Qualifications:
Experience with product launches and seasonal campaigns.
Knowledge of SEO and paid advertising (e.g., Google Ads, Facebook Ads).
Familiarity with graphic design tools (e.g., Canva, Adobe Suite).
Deliverables:
Social media content calendar with posts and campaign ideas tailored to our brand and target audience.
Monthly email campaigns with measurable KPIs.
Detailed performance reports for both social media and email marketing efforts.
Recommendations for improving marketing strategies and achieving business goals.
If you have a passion for marketing physical products and a knack for driving online engagement, we’d love to collaborate with you! Please submit your resume, portfolio, and a brief description of your approach to social media and email marketing.
Let’s work together to bring our products to life and connect with our audience!