Please see my work samples in portfolio section at www.rueckertadvertising.com and at https://bobschalit.crevado.com/my-work. Over my career as a copywriter and creative director, I have created results-oriented, award-winning advertising and marketing materials for a remarkable range of clients -- business to business, consumer, industrial, financial, governmental, healthcare, educational, and community organizations. My clients have included GE Power Systems, GE Plastics, GE Silicones, McDonald's, Freihofer Baking Company, Tobin's First Prize, Schenectady International, Hannay Reels, EG&G Rotron, NYS Public Service Commission, NYSERDA, Adelphi University, Key Bank, CSEA employee union, NYS Health Department, Kamyr, Ahlstrom, CDPHP (HMO) , the NYS Fair, Albany Medical Center, Bassett Healthcare, Adirondack Trailways, State Employees Federal Credit Union, the AIDS Council of Northeastern NY, and the City of Albany. I have also routinely supervised radio and television commercial production for many of these clients. I have written newsletters, articles and press releases for many clients, particularly the City of Albany, New York.