I collaborate with marketing teams and leaders to understand marketing goals and produce high-impact copy and messaging (a la carte or as connected, funnel-driven campaigns) tailored for B2B marketing channels to resonate with target audiences and address industry-specific pain points.
- Websites
- Direct Mail
- Digital Ads (paid, display, social)
- Landing pages
- E-mail
- Microsites
- Social media
- Case studies
- Blog articles
How I help: By leveraging my expertise in B2B multichannel content creation, brand positioning, and data-driven decision-making, I partner with clients to solve complex marketing challenges, enhance engagement, and achieve their business goals. Whether it’s developing high-impact campaigns, launching new products, or refining brand voice, I bring a collaborative approach, current best practices and a commitment to excellence.
How I’m different: I have developed a special knack for transforming complex features and concepts – often related to healthcare and tech solutions – into effective and meaningful messaging that resonates with identified personas.
I have a deep personal commitment to healthcare, driven by my own experience with a complex genetic condition. This firsthand understanding of the long, challenging journey many patients face fuels my determination to contribute to innovations that make a meaningful difference. I am passionate about helping healthcare organizations deliver accessible, efficient, and scalable solutions that improve health outcomes and alleviate administrative burdens.