Banner Ads & Icons

Programming & Development

$20/hr Starting at $25

AT&T Web Banner Ads for Promotional Page and Website Here I demonstrate the continuity of a campaign and how to capture the essence of a brand using color and graphics – example of different sizes to be displayed on the website section of ATT.com. Features a clear flow from key copy (the hook) “Fast” to clear images of the product, price point and contrasting CTAs (call to action) buttons. Notice how the lifestyle image of the woman is looking at the laptop, but also seems to be looking at the CTA where we wont customers to click and engage. Banner blindness – A real threat to your clicks In one AdKeeper survey, 43% of respondents said online banner ads don’t seem interesting or engaging and 31% of respondents said they only wanted to click ads when they were in the mood or interested in looking at them. There is no doubt that banner ads are a difficult medium for advertisers to execute successfully, but they can be very effective if certain principles are followed. After exploring countless pages worth of banner ads, and mercilessly subjecting my browser to a Chips Ahoy factory worth of cookies, John Holt come up with some things to keep in mind when designing a banner ad to ensure that it is clicked instead of ignored. Keep copy simple and un-clutter your visuals Copyright (c) 2013 John Travis Holt Banners joh

About

$20/hr Ongoing

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AT&T Web Banner Ads for Promotional Page and Website Here I demonstrate the continuity of a campaign and how to capture the essence of a brand using color and graphics – example of different sizes to be displayed on the website section of ATT.com. Features a clear flow from key copy (the hook) “Fast” to clear images of the product, price point and contrasting CTAs (call to action) buttons. Notice how the lifestyle image of the woman is looking at the laptop, but also seems to be looking at the CTA where we wont customers to click and engage. Banner blindness – A real threat to your clicks In one AdKeeper survey, 43% of respondents said online banner ads don’t seem interesting or engaging and 31% of respondents said they only wanted to click ads when they were in the mood or interested in looking at them. There is no doubt that banner ads are a difficult medium for advertisers to execute successfully, but they can be very effective if certain principles are followed. After exploring countless pages worth of banner ads, and mercilessly subjecting my browser to a Chips Ahoy factory worth of cookies, John Holt come up with some things to keep in mind when designing a banner ad to ensure that it is clicked instead of ignored. Keep copy simple and un-clutter your visuals Copyright (c) 2013 John Travis Holt Banners joh

Skills & Expertise

AdvertisingAjaxAnalyticscnmContent DevelopmentCorporateCSSDesignDrupalEcommerceEmail ServicesEsalesFlashFrench LanguageGraphic DesignHTMLHTTPIndesignJavaScriptJoomlaMarketingPHPWebtrendsWordPress

Related Work Collections

12 Reviews

Jennifer_Thomas3 says,

I enjoyed working with Travis. He was very timely and easy to work with. He had a good understanding of wordpress and was able to take my vision and make it happen. I will definitely work with him in the future and would recommend him to others.

for Wordpress Site on Aug 01, 2012
Raymond - Dynamic Investing says,

Excellent work, performed more than expected. Missed our deadline, but the extra work was well worth it.

for Upgrade website on Jun 30, 2012
eWebFocus says,

Very fast and a good communicator. Recommend.

for WORDPRESS Website-NEEDED ASAP by 6/18 on Jun 09, 2012
JessRabourn says,

Finished product was delivered quickly and professionally. We feel we got an excellent value.

for Basic Website Now; Features Later on Feb 10, 2012
JessRabourn says,

This is an excellent contractor. Travis communicated patiently and very clearly. He allowed for a level of design collaboration that I don't think would be possible with many other contractors.

for Basic Website Now; Features Later on Feb 10, 2012

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