Writing can help your business grow but also poor writing can break it down. we need to pay attention to the impact that those poorly written emails, business proposals, memos, new policies and instructions, huge client presentations, and brochures can bring on the image of our company, not forgetting the huge loss that can be incurred. Effective communication is indeed the soul of every business. Companies that communicate with courage, innovation, and discipline are more effective at engaging employees and producing ideal business outcomes. poor business writing is costly and leads to disastrous events, for example, when a customer does not understand the email, marketing tool, or proposal by a company because of wrong grammar or awkward style and tone.Customers encountering poorly written materials might form an undesirable impression of how a company runs its business. Therefore, you can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.