While producing high-quality, engaging and relevant content that aligns with the target audience's needs and the brand's goals, I create original written material designed to inform, educate or entertain readers. Spanning multiple formats, including blog posts, articles, social media content, website copy, marketing emails, product descriptions and more, the ability to adapt the tone and style based on the platform, audience and purpose of the content is paramount to my skills. Research is another crucial part of my job, ensuring that all of the information provided is accurate, well-informed and credible. In addition to writing, I have experience optimizing content for search engines (SEO) by incorporating keywords and crafting meta descriptions that improve visibility.
As an editor, I ensure that the written material meets quality standards before publication, by reviewing and refining content for grammar, punctuation, spelling and adherence to style guidelines. Beyond surface-level corrections, I focus on improving structure, flow, symmetry and coherence, ensuring the content aligns with the voice and objectives. I also have many years of experience evaluating the factual accuracy of the content, enhancing the readability and providing feedback to the writers for continuous improvement.
I have worked in advertising, newspapers, collateral publications, magazines, podcasting and blog posting.