I’m a professional writer with more than 25 years of experience in journalism, creative writing, broadcasting, web content writing, copywriting, editing, research, and production of documentary films.
I’ve successfully worked for US, British, Australian, Japanese, Taiwanese, and Filipino online companies including SEO agencies as a content creator, journalist, blogger, editor, and researcher.
As an investigative journalist under contract with GMA Network -- the Philippines’ no. 1 commercial TV and radio network-- I’d covered stories about Marcopper and the world’s worst mine tailings spill, child-miners, illegal logging, natural calamities, and cases of graft and corruption.
Meanwhile, while working for the Provincial Government of Marinduque as a media consultant in 2014, I was entrusted to conduct in-depth research on the island’s Moriones Festival which would be the Philippines’ entry to UNESCO’s Representative List of Intangible Cultural Heritage of Humanity.
Charity USA is my latest client, for whom I’d created content for its various websites under GreaterGood: The Animal Rescue Site, The Rainforest Site, The Breast Cancer Site, The Alzheimer’s Site, The Autism Site, The Diabetes Site, and the Veteran’s Site.
With the advent of artificial intelligence (AI) technology, many industries are experiencing a revolution that we have never seen before. Today, ChatGPT and Bard are among the AI tools that are bringing forth life-changing impacts to every corner of the world. Yes, AI can help to speed up your company’s own success with its many capabilities such as in the field of search engine optimization and digital marketing. However, as OpenAI and Google openly declare, these AI tools need humans to correct their imperfections and fill up their limitations.
Some problems with ChatGPT and Bard:
- Plagiarism
- Fictitious elements
- Dead links
- Non-existent sources
- Lack of knowledge in the principles of the “Art of Persuasion,” which is especially crucial in sales and marketing
Business empire-builder Steven K. Scott has explained the distinction between “effective communication and persuasive communication” in his best-selling book, Simple Steps to Impossible Dreams. Effective communication is able to reach a person’s two dimensions; the mind and the will. However, persuasive communication is more powerful because it touches a person’s heart, will, and mind.
Since “emotion is the true driving force behind purchasing decisions” as revealed by Harvard professor Gerald Zaltman in his book, How Customers Think: Essential Insights into the Mind of the Market,” the Art of Persuasion offers you a powerful leverage over your business competitors.
Utilize the abilities of today’s AI technology along with humans who are skilled as editors and persuasive communicators in your company’s marketing campaign and customer relations. By combining human and artificial intelligence, you’ll be boosting creativity and productivity to levels that may even go beyond your expectation.