Journalist, Editor, Researcher & Blogger

I’m a professional writer with more than 25 years of experience in journalism, creative writing, broadcasting, web content writing, editing, research, paralegal work, and production of documentary films.

I’ve worked for US, British, Australian, Japanese, Taiwanese, and Filipino online companies including SEO agencies as a content creator, journalist, blogger, editor, and researcher.

Part of my experience as an investigative journalist under contract with GMA Network -- the Philippines’ no. 1 commercial TV and radio network-- was doing coverage about Marcopper and the world’s worst mine tailings spill, dangerous exposure of child-miners to mercury, illegal logging, natural calamities, and violent elections.

In 2014, while working as a media consultant for the Provincial Government of Marinduque, I was entrusted with the in-depth research of the island's Moriones Festival which was going to be the Philippines’ entry to UNESCO’s Representative List of Intangible Cultural Heritage of Humanity.

Online, among my esteemed clients is Charity USA for whom I'd created content for its various websites under GreaterGood: The Animal Rescue Site, The Rainforest Site, The Breast Cancer Site, The Alzheimer’s Site, The Autism Site, The Diabetes Site, and the Veteran’s Site.

Currently, with the rising popularity of Artificial Intelligence (AI), many industries are experiencing a revolution that we have never seen before. Today, ChatGPT and Gemini are among the AI tools that are bringing life-changing impacts to every corner of the world.

Yes, AI can help in boosting creativity and productivity levels in various work environments. Nonetheless, as OpenAI and Google publicly declare, these AI tools need the expertise of humans to correct their imperfections and fill up limitations.

Several serious problems with ChatGPT and Gemini:
1. Plagiarism
2. Inaccuracies
3. Fictitious data
4. Dead links and non-existent sources
5. Lack of knowledge in the “Art of Persuasion,” which is highly essential in sales and marketing

What is the Art of Persuasion? Business empire-builder Steven K. Scott explains its principles and techniques in his best-selling book, Simple Steps to Impossible Dreams. With effective communication, you’re able to reach a person’s two dimensions; the mind and the will. However, persuasive communication is so much more powerful because it touches a person’s heart, will, and mind.

Since “emotion is the true driving force behind purchasing decisions” as revealed by Harvard professor Gerald Zaltman in his book, How Customers Think: Essential Insights into the Mind of the Market, the Art of Persuasion offers you extraordinary leverage over your business competitors.

But, of course, you can further step up the game by choosing to combine the dynamic power of humans who are expert editors and persuasive communicators with the rapidly-evolving capabilities of AI. With such wisdom, you’ll be reaping rewards that may exceed your own expectations.

Work Terms

My hours of operation depend on a client's need since many of them live in other parts of the world with their own time zones.