THE ART OF DIALOGUE STARTS WITH STORY
Customers are looking for solutions to their challenges, be they factual, emotional, or both. Businesses, on the other hand, offer products and services. The central task of corporate, brand and product communication is to be a trustworthy mediator: It requires listening carefully to all stakeholders – and creatively telling the story that will reach the addressee and inspire the dialogue. The basis for this is information – not just about your offerings but also about your business, potential customers, and market. So you’d better be prepared for me to ask you more than just a few questions …
COMMUINICATIONS SUPPORT FOR YOU
With more than 30 years of experience in storytelling and communications in a variety of environments from theater to advertising, I can offer you a broad portfolio of text & language-based services:
- Strategy & Concept – from single media to campaigns.
- Script – Stories sometimes come without words, but to tell them right, you first have to put them into language
- Copywriting – from headline to (SEO-safe) copy,and dialogue
- Editing – The finishing touches for your texts from story/message/line editing to spelling and grammar checks.
THE AREAS OF MY EXPERTISE STRATEGY & CONCEPT:
Who is the client? What are their brands and products? In which markets do they operate? What are the needs and desires of their customers? Which channels are most effective for establishing communication between business and customer? These are the questions I find answers to at the beginning of every project.
ONLINE: Websites, blogs, social media, web and podcasts, apps, mobile technologies, or even augmented reality: The possibilities of online technology are expanding daily and thus pose exciting challenges and opportunities for the development of content – which today must inspire not only people but also machines (SEO).
PRINT: Sometimes you just want things on paper: Even in the digital age, customers still appreciate the physical, haptic qualities of print. I develop and write print media, from brochures to direct mail to ad campaigns.
AUDIOVISUAL MEDIA: Commercials, teasers, trailers, customer reference and product films, openers for events; live action, animation, or combination of the real and virtual world: I always look forward to new opportunities, such as working with 3D or with holography techniques, to expand my storytelling toolkit.
INTERACTIVE: Interactive media – online, mobile, or at the point of sale – not only guide users quickly and accurately to the information they need; they offer unique experiences that your potential customers will never forget.
CORPORATE ART AND THEATER: Need something a little more extravagant? Some projects just need a solid dose of spectacular, interactive & informative. I have worked on numerous corporate art projects; highlights were undoubtedly the projects for IBM’s CeBIT presences.