Award-winning creative and communications consultant with 20 years of advertising, marketing and public relations management experience. Excels in multiple communication competencies, able to work in a fast-paced dynamic environment, oversee cross-functional teams, and manage budgets and deadlines with ease.
Areas of Expertise
• Creative Strategy/Strategic Planning
• Social Media Management
• Public & Media Relations
• Staff Development & Mentorship
• Organizational Communication
• Partnering & Networking
• Project Management
• Branding Strategy
• Advertising & Promotion
• Strategic Communications
• Creative Direction
• Crisis Communications
Professional Skills
・ Social Media & Digital Communications
・ Graphic Design
・ Video Production
・ Photography
・ Web Design / UX
・ Internal/External Communications
・ Nonverbal Communications
・ Inter-Cultural Communications
・ Crisis Communications
・ Persuasive Communications
・ Executive Communications
・ Intergenerational Communication
・ Positive Culture Framework
・ Data & Research Comprehension/Application
・ Communication Theory
・ APA & MLA Writing Styles
・ Community Relationship Building
・ Leadership Best Practices
・ Meeting Management
・ Public Speaking
Technical Proficiencies
Adobe Creative Suite (Photoshop, Illustrator, InDesign Dreamweaver, After Effects, Audition)
Macintosh Software (Pages, Numbers, Keynote, iMovie)
Microsoft Software (Word, Excel, Power Point)
Social Media Platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube, Pinterest)
Web Design & Development (Wordpress, WIX, Weebly, Shopify, Basic Proficiency in HTML5)
Email Campaign Platforms (MailChimp, Constant Contact, MadMimi)
Direct the creative process, including advisement, strategy, development, video production, and subsequent placement and monitoring of all assets. Oversee advertising and marketing budgets varying from $24,000 to over a Million dollars. Establish and maintain partnerships with on-site personnel, vendors, media, and influencers in communities to attain strategic brand expansion. Facilitate clients’ accounts by delivering creative assets & consultation regarding technical aspects.
Leverage in-depth research to provide professional writing and editing services for clients from a wide range of industries. Highlight areas of improvement and gauge growth by drafting data rich reports. Manage and monitor online presence of brands & provide public relations services. Build & maintain seamless communications channels informing executive management through creative briefs and presentations. Oversee cross-functional team & coordinate with in-house points of contact at various levels of client organizations. Facilitate Public Information Officer role throughout COVID-19 National Emergency. Execute crisis communications, draft releases for multiple publics, formulate creative assets and rich media, & provide Spanish translation of all materials.