Any of these challenges resonate?
“Our messaging is not attracting the right people”
“Customers are churning and we don’t know why”
“We’re unsure of which features our customers want most"
“We don’t know how our buyers make decisions”
“We don’t know our target market”
"How do we communicate with customers at an emotional level"
“We don’t know why customers choose us over competitors”
“How do we best communicate our new features to create interest”
“We don’t know what we should prioritize”
I hear this from founders, product leaders, and marketing leaders all the time.
Why they’re problems:
Lack of crystal clear customer understanding.
That’s where I come in.
I’m the voice of your customer.
A customer investigator, and advocate.
I find out their truths— hidden motivations, fears & desires.
And I help you translate this deep understanding into:
✔️Marketing: targeted messaging that speaks directly to your audience’s pain points
✔️Products: features and requirements based on customer’s expectations and desires
✔️Experiences: strategies that drive satisfaction and retention
The outcomes:
✔️Informed decisions based on customer truths
✔️Clarity on priorities and growth opportunities
✔️Strategies based on market validation
The impact:
✔️Higher customer retention
✔️Higher conversions
✔️Lower cost of acquisition
✔️Increased product adoption
★★★★★
“I am blown away by this app. It has saved me so much time and made my life so much easier. Clearly you’ve taken the time to understand our pains and address our problems.” - App User, Atly
★★★★★
“Yael helped us understand what our customers treasured most. We were trying to be something we weren’t, and her research reminded us that we need to go back to our roots. The insight she gathered reinforced our true value in the market, and gave us clarity on what specifically we needed to change and prioritize. Now we have a stronger pricing strategy and a more valuable product. It’s resulted in saved costs, happy customers, and higher sales.” - CEO, Samuelsohn
★★★★★
“We came to Yael for a solution to our sales problem. She uncovered underlying causes preventing us from growth in a highly competitive market. Her insights gave us clarity on our true difference and value to our ideal customers. She also provided clear actionable steps to target, convert and retain them. An invaluable undertaking, skillful execution and highly recommended for any business looking to better understand and grow their customer base.” - Marketing Director, GC
If you’re ready to uncover insights that will truly grow your business, let’s talk.
https://calendly.com/yaelcmorris