• Creative control of the brand and its services e.g. marketing, paid promotion, and overall community engagement and communication strategy
• Maintains website and social media content; drafts and schedules articles/posts to preserve first page SERP visibility (SEO), including visual identity and branding
• Monitors profit metrics and audience analytics, and keeps track of competitors
• Ensures quality of service to clients, including handling sensitive issues
• Identifies latest trends and updates in fashion, especially the handbag market