Digital Marketing Strategy & Execution
B2B
B2C
Software
Service & Solutions
E-Commerce
Local Business, Brick & Mortar, Real Estate, Food, FMCG, Grocery, Healthcare, Medical etc.
Movies, Events & Entertainment Media
Goals:
Lead Generation
Product Sales
E-commerce Shopping
Website Traffic
Search Engine Ranking
App Installs
Downloads
Subscriptions;
Overall service set includes
SEO,
Analytics,
SEM i.e. Google Ads,
Display Advertising
Image, Text and Video Ads
Social Media Marketing and Optimization,
Affiliate Marketing,
Content Marketing
Email Marketing
Customer Engagement
Marketing Automation
CRM etc.
Usage of Tools include Google Ads, Google Analytics, Search Console, SEMRush, Ahrefs, Moz OSE, Inspectlet, Buzzsumo, Facebook, Twitter, Google, Quora, Instagram, Pinterest, Reddit, LinkedIn, Unbounce, GetLeads, Canva, Bannersnack, Pixlr, Pingdom, PageSpeedInsights, GTMetrix, WebpageSpeedtest, Lighthouse, Yoast, Sumo, Smush etc.
E-commerce Marketing Automation tools:
Wigzo, Adroll, Omnisend, GetResponse, Constant Contact etc.,
Email Marketing tools:
Mailchimp/Aweber, E-commerce CRMs like Drip/Sendinblue, amoCRM, Metrilo etc., MobileMonkey/ManyChat, Verloop, PickyAssist/SendApp/Wati.io/Smatbot, Buffer/Hootsuite, Unbounce etc.