Digital Marketing Strategist & Executive
6+ years of experience in SEO, Analytics, SEM i.e. Google Ads, Affiliate Marketing, Emails, Social Media Optimization and Marketing, Customer Engagement, Content Marketing etc. Digital Marketing expertise in Lead Generation, Sales and Search Engine Ranking, Advertising, Remarketing/Retargeting, Branding and Customer Engagement. Involves B2B and B2C business/website/app/software Marketing; Static and Dynamic Websites, E-commerce and Product Marketing.
TECHNICAL EXPERTISE
SEO (Search Engine Optimization - Google)
SEM (Search Engine Marketing – Google Ads)
Google Analytics
SMM (Social Media Marketing - FB, Instagram, Pinterest, Twitter, Quora, G+)
Affiliate Marketing (Coupons, Referral Links, AD Networks)
Content & Design Management
Landing Paging Development and Lead Generation
INDUSTRIAL KNOWLEDGE
B2B: NBFC, Healthcare, Commercial Business, DB Portal, Handicrafts
B2C: Stock Market, Handicrafts, Educational, Sports, Realty, Healthcare, E-Commerce, DB Portal
DIGITAL MARKETING SKILLS
SEO:
ON PAGE:
Web Page Content, Keyword Research, URL Structure, Internal Linking,
H Tags, Meta Tags, Image Tags, XML Sitemap, Robots.txt, htaccess
Device Responsive, AMP Pages, Mobile Site/Desktop Site,
HTTPS (Transactional sites), Broken Links, 404 Page, Dead Pages,
Subdomain/Subfolder, Dynamic Page Optimization, Multi-national site optimization,
Navigation & UX, Rich Snippet - Structured Data, Load Time Optimization,
Dynamic Landing Page A/B Testing
OFF PAGE:
Standard Backlink Marketing
Social Bookmarking, Classifieds, Business Listings, Forum Participation (Quora, Reddit, Yahoo), Blog Feedbacks (Comments), Paid Link Referrals, Affiliate Marketing Links
Content Marketing
On-site Blog, Guest Blogging, External Blogs, E-Book/Guide/PDF/PPT Document
Infographic, GIF, Memes, Vlogs, Explainer Tutorial Videos etc.
TOOLS:
Google Analytics, Search Console, Tag Assistant, Structured Data Testing Tool
Similiar Web, SEO Site checkup, Woorank, Ahrefs, SEO Profiler, Moz, META SEO Inspecto
Work Terms
30 hours/week;Medium is English/Tamil; Payment Mode - Net Banking.
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