Conducting in-depth research and analysis of competitive businesses to understand their business models, products, marketing strategies & acquisitions. • Evaluating and analyzing website development & performance to make necessary adjustments & optimization for Google’s SERP. • Developing and executing SEO optimization strategies in order to increase traffic and conversions, using GA, GSC & other different tools. • Performing website content & technical audits in order to increase the visibility & brand awareness and to identify any technical issues. • Performing Keyword research, identifying new opportunities for website content optimization & search campaigns, recommending content ideas to copywriters attached with keyword clusters and ensuring the scope and direction of content. • Analyzing user’s interactions and visits to develop marketing strategies and campaigns, improve user experience and create comprehensive reports. • Handling various CMS systems for content optimization (text and images). • Collaborating with other departments in publishing their news & offers. • Developing strategies for Google Ads & creating campaigns, including budget planning, campaigns structure & content creation for ad copies. • Optimizing and analyzing the effectiveness of the campaigns using this data to develop the future strategies. • Creating dashboards by using data visualization tools for the internal use and external reporting. • Reporting on key results of paid and organic channels and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue, ROI, and so forth.