A data-driven digital marketing executive
I graduated from the English section in Faculty of commerce, I had many related courses to marketing, budgeting and data analysis
I had an opportunity to experience many working fields since I was a university student, I started as a marketing intern, an intern in banking sector and a volunteer
I started my own small business when I was 18, it was about handmades
I had a certificate from Blue Array Academy "SEO Manager"
I have more than 4 years of working experience in different aspects in digital marketing Search Engine Optimization, Pay-per-Click (PPC) and Social Media Marketing and different industries and business models
I am working now as a Digital Marketing Executive at Orascom Hotels Management Full-time
from Jun 2019 to Present
Responsbilities:
• Conducting in-depth research and analysis of competitive businesses to understand their business models, products, marketing strategies & acquisitions
• Developing SEO strategies, planning & executing roadmaps in order to increase traffic and conversions, using Google Analytics, Google Search Console and other different tools
• Performing regular audits of website content, on-page, technical SEO, backlink profile and log files and make recommendations based on findings
• Performing Keyword research, identifying new opportunities & quick wins for website content optimization & search campaigns, recommending content ideas to copywriters attached with keyword clusters and ensuring the scope and direction of content in order to boost ranking, visibility & brand awareness
• Developing strategies for Google Ads & creating campaigns, including budget planning, campaigns structure & content creation for ad copies
• Optimizing and analyzing the effectiveness of the campaigns using this data to develop the future strategies
• Reporting on key results of paid and organic channels and other predetermined KPIs on a regular basis, such as website traffic, rankings, revenue, ROI, etc.
Work Terms
I work 4 hours per day from 8 pm to 12 am Cairo time