• Using Google Analytics & Mixpanel to measure customer Acquisition, activation and retention. Running A/B tests to increase conversation rates of call to actions on landing pages. Using Google Console and Bing webmaster for SEO. • Working on improving the UI, UX of the product; by obtaining feedback from customers via skype calls or surveys (Wuffo and Survey Monkey). Using HotJar as a heat map and recordings; understanding what users want, care about by visually representing their clicks, clicks and scrolling behaviour. • Running competitor & UX analysis, plus QA by testing the product for bugs; (Compatibility testing, Regression testing, Alpha & Beta testing, and Usability testing). Using Mail chimp for Email campaign’s and getting testimonial’s from customers.