I help startups accelerate growth through data-driven user acquisition, activation and retention. A growth marketing obsessed with user personas and data.
-Acquisition: Created and tested user acquisition strategies for portfolio of B2C web properties including demand generation strategies, top-of-funnel optimisation, A/B testing, conversion rate optimisation, SEM, Twitter and Facebook advertising and on/off-page SEO
-Activation: Created and split-tested opt-ins for user signups; tested various landing pages in GA to obtain optimal conversions
-Retention: Engaged website users via marketing automation via segmented list and drip email campaigns; split tested campaigns in MailChimp; managed team of content creators focused on SEO-optimized blogs
-Technical SEO analysis, keyword planning and analytics, and SEO-optimized content creation
-Conversion rate optimisation and landing page assessments for SaaS startups
Work Terms
Super Flexible, whatever the clients wants I can work around that!