Creating marketing campaigns to meet business goals.
Determining the right channels to share content based on objective and branding.
Implementing, tracking and reporting web advertising campaigns including on Facebook and Instagram.
Analyzing digital marketing activity using Google Analytics SEM Rush.
Used social media for promotions and SEO auditing to increase organic traffic.
Established procedures and workflows, as it relates to campaign set-up to meet marketing objectives and KPIs.
Ensured superior customer service levels, operational excellence and strategic insight.