The best email marketing strategy strikes a balance between education and entertainment. A well-crafted newsletter will help engage, convert, and drive recipients through the customer journey. I will work with you to segment your audience to ensure that they are receiving the right message and information based on their interest and your desired outcome. From asset email launches, drip campaigns to automated email messaging, I create audience personas based on analytics and demographic information from your website visitors, and provide guidance on the type of content that is best suited so your newsletters receive higher open rates, click-through rates and ultimately, conversions into new and happy customers.