Unparalleled New Product Developer and Marketer Over the last 7+ years have applied sophisticated consumer packaged good processes (see below for details) to the Direct to Consumer marketing channels of Direct Mail and Digital/Internet Marketing for both new and existing products and services. – 14 of the 15 projects were successful, be they new or existing. For example, in terms of existing, SEM/SEO results increased by 25-50%. – Online Marketing Categories covered were DNA Testing (2), Meal Delivery, Dietary Supplements,Wine Club, Prescription Discount Cards, Drones, Acne Remedies, among others. All of these successes were accomplished without prior experiences in the respective Categories. – The reason for the high success rate is that the process defines how the new positioning compares to the existing competitive frame and qualitatively/quantitatively defines the superiority of the new positioning in terms of Points of Difference, Key Claims and Unique Selling Proposition (USP). We call this Brand/Product Optimization. This proven approach is both Category and Media agnostic! Patrick is a New Products Innovator with an extremely consistent track record of truly superior performance in the most difficult corporate arena of all — New Products — where failure is the norm. Flagship was formed with the purpose of helping companies develop and launch new products/services/businesses, and restaging underperforming business. The group consists of a team of several senior executives that have complimentary skills in R&D, Technology, Sales, Finance, Direct Marketing (Mail/Online) and Entrepreneurship - all requirements to launch or relaunch a business. • Personally developed a four-step New Product Process based on the Scientific Method. • His management of this proven New Product Process has resulted in 80+% (36 of 41) success rate, generating well over $3 Billion in new revenue, covering over 25 different categories (including CPG, Internet IP, Software and Electronics), of which 25 were Free Standing new products, resulting in 18 New Product of the Year Awards. – 11 of these were restaging of existing products or services. These endeavors resulted in 10 patents.