Global Brand Strategy and Planning

•Partnering to develop turnaround and/or growth strategies and implement with the teams.

•Building plans to open and activate new markets or drive awareness and purchase in current markets. 

•Building a strategy to support a refreshed mix of channels. 

•Building and executing launch plans for new campaigns. 

•Developing new collaborations and maximizing benefit and content use. 

•Developing content strategy with the team in improving content plans. 

•Developing brand identity and brand equity pyramids. 

•Assessing and finding opportunity areas in performance marketing. 

•Determining how to sell more at full-price vs. sale.

•Energize the team and keep them focused on achieving results.